BRAND GYNAECOLOGIST

For over two decades, I have worked with FMCG start-ups and entrepreneurs, helping them bring new brands to life. I have played a role in the birth of 200+ brands, which is why I like to call myself a “gynaecologist for brands.” My job is to ease the labour pains that often come with launching a new brand and help entrepreneurs bring their ideas into the world with greater clarity, confidence and impact.

I work as a brand consultant, collaborating with your team, business associates and vendors to create and execute an ideal launch strategy for your new FMCG venture.

Over the years, I have worked across an unusually diverse range of categories—from cookies, packaged snacks, breakfast cereals and nutrition bars to shampoos, conditioners, bottled water and beverages. My experience also spans pharma OTCs, toiletries and personal care, colour cosmetics, superfoods, spices, pickles and condiments, stationery, orthopaedic and surgical care, electronics, consumer durables, banking, F&B, herbal and agro products, jewellery, fashion, NGOs and services, among others.

Some of the brands and organisations I have been fortunate to work with include Ascent Healthcare, Himani, Lissome Cosmetics, RiteBite, Health Total, Max Health, ADD Gel Pens, RKHS, Lifeline, PSI, Nova, Bluplast, The Food Folks, ClenzU, Kellogg’s, Sylkin, Eunice, Wockhardt, OAI, CVAM, ARY, Yuvika, BenQ, NIIT, Bhatia Hospital, Shiksha and Zlato Proradost, among many others.

If you are planning to launch a new FMCG business or brand and would like an experienced hand to help you navigate the journey, Jay Solanki would be happy to help.

Email:jaysolanki@gmail.com